There’s been a lot written about what email domains say about the people using them, but I wonder what they say, in the case of GO, about a borough or a specific project.
As you can see from the graph above, the majority of artists participants are using gmail accounts—62.2%, in fact. 29% of artists are using older school domains like aol, hotmail, yahoo, and earthlink. The remaining 8.8% are using verizon and edu domains with a smattering of vanity domains.
So, what we’ve got in terms of artist registration is a pretty diverse range. Paul Beaudoin, our Lead Programmer, broke things down a little bit more:
So, gmail has best coverage in all major neighborhoods - with the highest gmail coverage (in a neighborhood with many studios) occurring in Bed-Stuy with 67%. The runner-up domain Yahoo has a personal best in Sunset Park with 13% (where gmail dominates of course). Interesting that Boerum Hill has the lowest gmail dominance; lots of people with vanity domains there.
It’s interesting to cross-reference these stats with the login type. Even though 62.2% of artists were using gmail accounts for GO, only 2% decided to use gmail as an option to make login simpler.
One other thing to note is the correlation of support requests to email domain. Overwhelmingly, we saw more support requests coming from the 29% bucket of older school domains. It won’t surprise many web professionals when we say that so many of those issues came down to people having trouble with our site while using non-standard and co-branded browsers, like those that aol users get by default. In addition, earthlink has a lot of advanced options for users to control unwanted mail, which completely flummoxed any automated emails from us…like email verification notifications. Often we found that people didn’t realize they were using a special browser or had enabled really aggressive email filtering; each support request would become a special hunt to figure out what had gone awry in systems that many of us don’t use on site.